Radio here achieves unsurpassed heights of local creative genius. Like TV, the ads are all for practical things that men like, and usually feature addictively catchy jingles like this:
When yer paddock needs some fencin'
Or yer cows just need a drenchin'
And the pump's gone all to billy-o
Just see the bloke from Rossie's
He's a true blue dinkum Aussie
For a brand new tractor, we're the factor,
The men in your shed, we're Rossie's!
If you hear any radio ads with women in them, they're usually for mental health services.
No comments:
Post a Comment